The “Purpose Day” is Mondelēz’ global and local activations of empowering people to snack right, with the right snack for the right moment and made the right way. Their theme for this year is getting the hands green for the planet and focusing on the environmental pillar of sustainable snacking strategy.
In collaboration with Googly Gooes, Mondelēz employee-volunteers recycled Cadbury Lickables into planters and desk organizers. Hands on Manila packed Mondelēz employee-volunteers’ bags containing the empty Lickables and art materials, then were distributed to their office. A total of 1,200 recycled Lickables were produced.