In many countries like the Philippines, it is the private sector and the not-for-profit foundations that come to the aid of governments and citizens who are unable to cope with overwhelming crisis challenges.
When companies extend unusual assistance to stakeholders such as customers, employees, suppliers, clients and the like, such assistance eats into resources usually allocated to CSR. But even when CSR resources are bare, the dislocations from the pandemic create opportunities for other types of service. For businesses that grapple with ways to continue to serve, volunteerism can be a powerful tool to do so. Here are some of the suggested avenues that companies in the Philippines undertook successfully.